People Love Realtors & I Have The Data To Prove It. Also, Watch The Video I Linked If You Would Like To Add Some Spice To Your Friday | (2.10.23)
"Trust because you are willing to accept the risk, not because it's safe or certain." - Anonymous
What You Need To Know Today:
• This morning the University of Michigan released its updated preliminary reading for the “Consumer Sentiment Survey” which measures the financial confidence of consumers by asking respondents to rate the relative level of current and future economic conditions in the United States. Today’s reading came in at 66.4 — above the pre-report market expectation of 65.0 as well as last month’s reading of 64.9.1 As it stands today, market sentiment is 6% above this same week last year, but still 14% below the same week in 2020 (remember that was still pre-COVID lockdown 2020).
TL;DR — Consumer sentiment has rebounded over the past year, but remains far below pre-COVID levels.
• According to YouGovAmerica, most people, in general, hold a negative (to neutral at best) view of people working in occupations that are associated with housing and development.2 With that said, the only occupation as part of the poll that did garner more favorable views than unfavorable views was real estate agents! On that note, a special shoutout to my realtor friends and business partners. On the other hand, real-estate developers, investors, landlords, and mortgage professionals all received net negative favorability results. This means that if you are in one of those fields you are in an uphill battle to prove to clients that you are somebody they should know, like, (and most importantly) TRUST.
TL;DR — People like realtors, but are not necessarily fans of other housing and development professionals…
Map Of The Day:
Standard Paper Sizes Around The World & Also Click Here To Have A Serious Existential Experience Over A Piece Of Paper3
TL;DR — Whew. That was a wild trip…. have a nice weekend everybody!
Source: University of Michigan (UoM) — Preliminary Consumer Sentiment Index.
Source: YouGovAmerica — Most Americans think their local housing economy is a seller's market.
Source: YouTube.com/CGP Grey — “Metric Paper.”